Google Debuts App Invites, A More Personalized System For Inviting Friends To Try Apps Google has debuted a new product called “ App Invites ” aimed at helping mobile app developers grow their application’s user base. Now in beta for both iOS and Android, App Invites includes a set of standardized tools for sending out app invites over SMS and email, highlighting recommended contacts, creating personalized onboarding experiences for new users, and measuring the success the app invites you’re using via custom reports. The toolset arrives at a time when a number of mobile application makers, especially in the messaging app space, are tapping into users’ address books saved on their phone in order to help users find friends who already on the service, as well as others they want to invite to join them. With Google’s new App Invites tools, mobile developers would have an easier way of designing their app’s referral and onboarding flows. “App Invites...
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